Our Story
Wue is a place of aesthetic joy and thoughtful prose.
Doing small things with great love, we are inspired to use simple and subtle aesthetic to convey a heartfelt moment of small joy to customers or recipients
We are a husband x wife team rooted in a similar love of clean aesthetic, small details, good packaging and care in all our collections and products.
As a small business, we want to stand out amongst the giants and be counted for. It is no longer just the product because it was never just about the product.
Intertwined with each creation is a reflection of our thoughts, our inspirations, our lives and our reality. Our hope is to connect with our customers more than ever, to resonate and to show more of our little world at Wue.
When we first created the friendship knot collection in 2013, the knot earrings started life as a gift made just for one dear friend who needed a small joy on a very rainy day. The message resonated with so many customers since that it became a friendship gift phenomenon. And it is these stories, the heart behind our creations that we want to share.
Wue is to reflect who we are and what we do. Two strangers who came together in stormy seas to find the small joys in life with the hope of sending a little your way.
We may not be the most competitive or offer endless sales because our business is about sustainability and care. Both of which are impossible by racing to the bottom or comprising on time and quality.
For a long time it has been hard not to compare or compete but through many a storms and adversity, we are more united than ever to showcase the value in the love and care we put into our creations.
It is about a gift worth gifting.